Why 2011 will be remembered by the tech industry? The death of Steve Jobs or via social networking revolution are just some of the most important.
A year is almost over and just before we take a plunge into an anticipated 2012 let’s take a moment to look back at 2011 What has it meant in the world of technology? What news, events or trends identified in this year that is left behind?
Of course, 2011 will be remembered above all as the year that killed Steve Jobs. But there was more: there were trends that were confirmed, success and downward falls to a problem that helped regarding safety or efficacy. There were companies with domestic scandals, firms shook hands and began a love story and others that did not stop fighting for a moment. All the while the world uses social networks not only to play Farmville, but also to overthrow dictators. Here are 10 things you need to remember from 2011 in the tech industry:
1. The death of Steve Jobs. Steve Jobs’s health was concerning years ago, but in August, when he passed the baton of Apple CEO Tim Cook, was when things started to get ugly. Two months later came the dreaded news: Steve Jobs had died. From October 5 on, people paid homage to the figure of the visionary, doubts about the future of the company began to resonate ever louder. Would Tim Cook keep Apple afloat? So far it seems that yes, as Steve Jobs left everything pretty close to the coming years. Kept the script to the company ?
2. Social networks and the revolution. Something happened when several countries that are taking place through youth-led revolt against dictatorial power that decided to cut the Internet. And in 2011 it became clear that Facebook, Twitter or BlackBerry Messenger were used to do more than entertain: it was the year of revolutions spread and expanded through social networks, the year of the largest technological protests in history.
3. Hacktivism. Somewhat related to the previous point and dragged a bit since 2010, the year also saw just how different hacktivists groups (hackers for cause) put the spotlight on companies like VISA and PayPal. The figures speak for themselves: in 2010, 92% of attacks by hackers were aimed at stealing money primary. In December 2010, however, Anonymous started to encourage the digital revolution, and over 2011 have carried out attacks of all kinds. Is this their goal? The protest, boycott. But not money.
4. The great attack on Sony. One of those attacks will be remembered most by the PlayStation Network (PSN) of Sony, which was off-line for over a month, between April 21, when the company closed for “maintenance” to May 31, the date on which it reopened in Europe and America. In the attack, which took place between 17 and 19 April, the hackers would have collected 10 million credit card numbers. Sony, of course, ensured that the data was encrypted and safety codes were not stored.
5. The fall of the BBM … and RIM. RIM was not doing particularly well things this year, with it’s market share in the world of smartphones increasingly smaller and without being able to find it’s particular iPhone if you will. It has, a special and unique weapon: the BBM, an instant messaging service through their own servers, that was not necessary to have a data plan. But then something on it’s Canadian servers failed (a switch, the say) and BBM was down for nearly three days in much of Europe, America and some Asian countries. Something that did not help the already battered image of RIM.
6. Staggering of HP. At Hewlett-Packard they cannot wait for 2011 to end and see if 2012 starts with better luck. And there’s a person to blame: Leo Apotheker. The now ex-CEO that was appointed in September 2010 and since then few analysts trusted him. Although it seemed that nothing could be worse than the scandal of Mark Hurd. Then almost a year after his appointment in August 2011, a surprised Apotheker planned to sell the PC division of the company (30% of HP revenue). By the way, HP announced that it would get rid of webOS and bought Autonomy, a software company, for 10,000 million dollars. The market received the news with astonishment and HP shares fell 20%.
7. Love stories. Not everything was going to be negative. 2011 we saw the birth of two big partnerships that promise to provide plenty to talk about the future: on the one hand, Nokia and Microsoft, a relationship that hopes to take a strong and competitive position in the world of smartphones so far it has eluded them. On the other hand, Facebook and Spotify, which makes other attempts by other companies (Apple, Google, Amazon) to provide music in the cloud become at risk of being extinct.
8. The stories of hate. If there is a stormy relationship that was defined 2011 is that undoubtedly of Apple and Samsung, two companies united by a relationship (Samsung chips supplied to Apple) and separated by the competition in one market: smartphones. In 2011 both companies were dedicated to Sue each other for patent infringement around the world, getting even in some places (like Germany) to ban a product of the opponent. Probably also true that Apple is simply struggling against Google and Android indirectly, rather than against Samsung.
9. Confirmation of Android. And in 2011 Android was not only was the strongest contender to the throne of Apple in the smartphone world, but finally managed to sit on it: Android has more than 50% of global market share of mobile platforms. The interesting thing is that it is not even that they stole it from IOS: their share remains more or less stable, while the Google platform feeds from other mobile operating systems.
10. The year of the tablets. Tablets are not only the star gift this Christmas, they are also the promise fulfilled in 2011. Following the vision of Apple launching the iPad that few understood in its presentation but which few could resist once proven, the rest of the manufacturers got to work in 2011 just as well, with the arrival of a possible candidate to unseat the iPad: Amazon Kindle Fire. But this may need to be decided in an article in 2012.