How professionals use LinkedIn network? Statistics

LinkedIn despite having fewer users than Google +, remains an important social network, aimed at professionals and companies. But who actually use LinkedIn? Let’s see the statistics published by Lab42.

A month after its debut as a public company and eight years since its launch, LinkedIn has become the second largest social network in terms of visitors, according to comScore.

In July this year, a Lab42 survey that can help marketers gain greater perspective on what is the best way to reach professionals who are concentrated there, looking at how to use the site and how to interact within it.

The study found that the level of commitment to the network is very important so that 32% of users visit the site several times a week, and 35% check it every day. The report also reveals that 42% of users update their profiles every day and that 81% belong to at least one group within the social network itself.

This means that LinkedIn users are interacting with the site, which means that they also interact with the companies located there, as are the ads.

As for what reasons professionals to use the site, we see what their position is, it varies between a user and another. Senior executives use it mainly for networking within their industry (22%) and promote their businesses (20%).

Middle class Professionals are more likely to maintain contact with others (24%) and also to create networks on their sector (20%). Employees on the other hand, of course, primarily use it to look for work (24%) and colleagues working on the network (23%). Differences in use in demography are important to sellers as well to know more about how to approach a particular sector.

Advertising on LinkedIn, you can orient on the basis of education, location or level of employment among others, also they may place it in any section of the website, including jobs, groups or questions and answers. This information is not to be taken lightly, and must also be taken into account.

LinkedIn also has an element of free marketing in its platform, which is to enable businesses to connect with all stakeholders through groups or questions and answers.

This allows us to obtain a fairly deep panorama about LinkedIn and how their users use social networking, in order to create more effective campaigns in the social networking site that now ranks second only behind Facebook.