Acer Inc., the second-largest maker of personal computers in the world, will launch an ultra light model, called ultrabook, in the fourth quarter, its chairman said Wednesday.
The company expects devices such as ‘tablets’ and smart phones make up a third of their income for 2015.
Acer, is in reorganization after the abrupt departure of its chief executive in March, has said they will enter the mobile device maket to drive future growth.
President Jim Wong, who took office last month, told a press group Wednesday that Acer looks to to get revenue contribution of products that are touch screen to be about 15 percent by 2013 and a third for 2015.
Tactile products include ‘tablets’ and mobile phones. The ultrabooks, a new category of notebooks launched by the leading chip maker, Intel Corp. Its processors are lightweight but high performance. Intel expected to represent 40 percent of sales of all laptops consumers buy by late next year.
“The ultrabook can help revive the market for notebooks, ” said Wong. Asustek, who pioneered the netbook and Acer’s rival, showed its first ultrabook, UX Series, Monday at the Computex computer show in Taipei.