8 Advertising Techniques that Work

Whether your business is new, or it’s 10 years old, you’re always going to want to find new customers. We all know that word of mouth is going to be your best bet when it comes down to retaining previous, as well as new clients.

Now, you’re probably wondering what kind of advertising methods work in today’s technological era. I wanted to share 8 ways on how I advertise and how they have worked for me. I run a few online properties and have found that these techniques have always drawn in new business for me. In fact, sometimes, it’s too much! Do a good enough job and you won’t have to worry about finding new customers.

1 Get on Google Maps: People love to search for businesses on the web. With Google maps, you can verify your company. I would advise that you do so. Let’s say that you have a deck building company and someone searches for Atlanta, GA decks. You’re going to want to be there, right? The best thing is that it’s free!

2 Use PPC: PPC (pay per click) is one of my favorites when it comes down to advertising. I can target exactly who I want and the only time that I have to pay is when they click on my ads. All major search engines such as Google, Bing, as well as smaller ones such as Ask offer these services.

3 Brand yourself on Facebook: I love Facebook when it comes down to advertising. Not only does it work great for branding, it can draw a lot of awareness to your company. Create a fan page and either advertise that, or send them directly to your website. The coolest thing about this is that you can target specific audiences.

4 Craigslist: Be careful with Craigslist because you don’t want to spam here, but put up an ad every 3 weeks or so. Don’t make it look like spam and just explain what you can do. Always make sure that the title is catchy enough for people to click on it. Add pictures as well, because people love pictures!

5 Contribute on forums: No matter what industry you’re in, you’re going to find that there are message boards that cater to you. Join these forums and make it a habit to contribute at least 1 time a day. Don’t go there for the sole purpose of advertising, but rather, give information. Since many forum owners allow you to put a signature at the end of your post, take advantage of this!

6 Write for other bloggers: Find other bloggers that are in your niche. Let’s again say that you do decks. Well, it’s important that you have some sort of blog to keep your site fresh. Find other bloggers and write a little piece for them. In return, ask for a link back to your site.

7 Use old media ways: Google Adwords has a cool feature where you can advertise on TV, the radio, and more. All of these advertising platforms are still around. You will want to consider them, if your budget is big enough.

8 Send out press releases: Let’s say that you’re launching something cool and unique. Spend a few hundred on a good press release. This is going to be blasted out to many media outlets. If they like your story, you can get interviews galore!

Advertising, as well as branding takes some work. If you do a good job, people are going to keep coming back. This is why you’re always going to want to consider quality as well. Test out a few of these 8 tips and see how they work for you!